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photo by danny-howe- darkspin_edited_edi


What is management ?

Management is doing the right thing at the right time, and then doing it right

'You could write a very long book about what makes a great music manager. Doing a course in it certainly does not make you great at it
and most of us got here after a long journey in the music business, working in varied roles from the grassroots of the industry up, and of course, a deep love of music.
For me that love was distilled in me from my childhood in Notting Hill, London. With a wonderful mix of  culture and music on every street both day and night. Falling asleep as a child to the sound systems and block parties was my musical education and after years working in music, mentoring, writing, marketing and running several successful businesses including an independent label, it was a natural progression into management.
I have total belief in my artists and their music, and I love what I do. Management should never be a remote thing happening in the background, so to be a great manager, you need to be right in it with the artists and intrinsic to it, but without ever losing sight of your collective goals or your route to achieving them. From there on, if you were to ask me what really counts. 

1. Great communication
2. Vision
3. Strategy
4. Determination
6. Lateral thinking
7. Contacts

'Nowadays, with the state of the music business, for any artist, whether you're up-and-coming or you've been in it for awhile, you have to continually explore different revenues and different ways of expressing yourself'          
                             Mary J. Blige


'Success in the music industry isn't something that you wait for or hope for. It's something that you create day after day'

Simon Tam

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